{"id":360941,"date":"2024-11-12T15:29:37","date_gmt":"2024-11-12T15:29:37","guid":{"rendered":"https:\/\/russianireland.com\/?p=360941"},"modified":"2024-11-14T15:23:54","modified_gmt":"2024-11-14T15:23:54","slug":"web-summit-the-startups","status":"publish","type":"post","link":"https:\/\/russianireland.com\/en\/web-summit-the-startups\/","title":{"rendered":"Web Summit: The Startups"},"content":{"rendered":"

I wander around the startup stalls. Despite talk of AI robotic plumbers at Web Summit 2025 on the main stage, there are very few robotics startups.<\/h1>\n

I do find a startup producing robotic care workers but, considering how poorly compensated human care workers are, I’m skeptical that the financial incentive is really there.<\/p>\n

\"\"<\/p>\n

The guy on the stand is engrossed in conversation, and in german so I can’t eavesdrop.<\/p>\n

Notably, Web3 startups seem to make up a much higher proportion of Alpha than Beta startups, which presumably means none of them are making it to the \u201cseeking further investment\u201d stage of development.<\/p>\n

There’s a chickpea and vegetable curry at lunchtime Media Catering which could<\/em> be vegan but isn’t marked as vegan.<\/p>\n

There’s also couscous which I’m fairly confident will contain honey. Opinion is split, among self-described vegans, on whether honey is vegan.<\/p>\n

I talk to a Gaming, VR, and AR startup.<\/p>\n

\"\"<\/p>\n

They have a demonstration set up with a VR headset, where you’re standing in a historical reconstruction of the Hippodrome during a chariot race.<\/p>\n

I’m a games writer, not a world designer, but this still looks like something I could throw together in Unity without even needing to Google much.<\/p>\n

The focus of the startup’s pitch seems to be that the locations are accurately reconstructed from history, and I tentatively ask what sets them aside from a game series like Assassin’s Creed which famously does the same.<\/p>\n

Perhaps my question is a little too tentative because the answer I receive treats Assassin’s Creed as an aspirational vision of expanded scope for the project.<\/p>\n

This experience does make me realize that I should be playing to my strengths here and searching out the gaming stands, few as they might be, instead of focusing on fields that, while more central to Web Summit, I know nothing about.<\/p>\n

Figurative \u201cbackstage access\u201d is always flaunted at Web Summit. Always tantalizingly present.<\/p>\n

The VIP lounge, the glass Mentor Hours booth, where you can watch (but not listen) as arcane secrets to business success are handed down to the Alpha and Beta startups.<\/p>\n

The Speaker Lounge is less openly visible but everyone here knows<\/em> it exists. Who could resist checking what that extortionate ticket tier even includes?<\/p>\n

And here I am. The Gaming stalls. My comfort zone.<\/p>\n

I talk to a gaming startup with a remarkably similar premise and a very similar demo.<\/p>\n

\"\"<\/p>\n

This time it’s a present-day real-world setting made in Unreal. The intention is for it to be multiplayer, and include real-world events. I mention Second Life as a reference point and the guy on the stall points out that Second Life is quite old and his game will have better graphics.<\/p>\n

I takes a few minutes before I find out about the Web3 integration, in a shop containing outfits for avatars. This seems to be another metaverse-type project.<\/p>\n

Disappointing, but not particularly surprising. My experience is that the games industry is virtually absent from Web Summit.<\/p>\n

This is a place for investors looking to turn a profit. Games are content and content is expensive.<\/p>\n

The \u201cgaming\u201d startups are generally focused on some form of monetization rather than anything creative.<\/p>\n

I come across a familiar sign.<\/p>\n

The stall is unmanned but I remember this AI card game from last year. The premise of AI-generated cards seems, to me, inherently un-balancable and un-fun. I don’t recall Drimgar having Web3 integration though, which is refreshing in this space.<\/p>\n

Amy Grace from Lissbon<\/p>\n","protected":false},"excerpt":{"rendered":"

I wander around the startup stalls. Despite talk of AI robotic plumbers at Web Summit 2025 on the main stage, there are very few robotics startups. I do find a startup producing robotic care workers but, considering how poorly compensated human care workers are, I’m skeptical that the financial incentive is really there. The guy […]<\/p>\n","protected":false},"author":3857,"featured_media":360926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9350],"tags":[11814],"class_list":["post-360941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english","tag-websummit"],"yoast_head":"\nWeb Summit: The Startups<\/title>\n<meta name=\"description\" content=\"I wander around the startup stalls. Despite talk of AI robotic plumbers at Web Summit 2025 on the main stage, there are very few robotics startups. 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