Drivers can avail two free soft drinks or water from the Coca-Cola HBC range throughout December, at participating venues in Ireland and Northern Ireland.<\/p>\n
The brand will also reward designated drivers by providing free parking spots at Q-Parks in Dublin, Cork, Galway and Belfast. Designated drivers simply need to present themselves to security hubs at the Q-Park stations to benefit from parking\u00a0free-of-charge\u00a0when on a night out.<\/p>\n
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Minister Naughton, T.D., said<\/strong>, \u201cI\u2019m pleased to announce the return of Coca-Cola\u2019s Designated Driver initiative, an important campaign that helps to keep our roads safe and alcohol-free. It serves to remind the nation that it is important to take precautions getting to and from festivities, whether by appointing a designated driver or making other arrangements. I would like to thank Coca-Cola, the Road Safety Authority, Drinkaware and all industry bodies for their contribution; celebrating and rewarding those designated drivers who play a selfless role in keeping roads safe at Christmas time and around the year.\u201d <\/em><\/p>\n Coca-Cola HBC Ireland and Northern Ireland\u2019s General Manager Miles Karemacher said<\/strong>, \u201cWe\u2019re very proud to announce the return of our award-winning Designated Driver initiative, which will play a special role in this year\u2019s Christmas campaign. <\/em><\/p>\n Coca-Cola will celebrate Real Magic this December, and what better way to remind ourselves of the true spirit of the festive season than by giving the simple gift of a lift!\u00a0 <\/em><\/p>\n We want to ensure that designated drivers are rewarded throughout the month and will offer two free soft drinks at participating venues once again. We\u2019re also proud to partner with Q-Park to further reward designated drivers with free parking in Dublin, Cork, Galway and Belfast.\u201d<\/em><\/p>\n Sam Waide, Chief Executive, Road Safety Authority<\/strong> said, \u201cThe Road Safety Authority is once again very happy to give its backing to the Coca-Cola designated driver campaign. I\u2019m delighted to see that this year\u2019s campaign has been extended to not only offer free soft drink and water to drivers but also free parking for designated drivers in QParks in Dublin, Cork, Galway and Belfast. This is such an important road safety initiative. Drink driving is still a problem on our roads and our most recent attitudinal survey conducted last December shows that 1 in 10 people admitted to drink driving in the previous 12 months.\u00a0 The RSA\u2019s message has always been Never, Ever, Drink and Drive, because scientifically we know that any amount of alcohol impairs driving.\u201d<\/em><\/p>\n